Apr 30, 2013
In this episode: Linda presents a paper that uses marketing research concepts to investigate specialty selection by medical students. Length: 14:17 min
Authors: Weissman, C.; Schroeder, J.; Elchalal, U.; Weiss, Y.; Tandeter, H.; Zisk-Rony, R.Y.
Publication details: Using marketing research concepts to investigate specialty selection by medical students. Medical Education; 2012 Oct;46(10):974–982. PubMed Link
View the abstract here
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