Preview Mode Links will not work in preview mode

Key Literature in Medical Education (KeyLIME) is a weekly podcast produced by the Royal College of Physicians and Surgeons of Canada.

We bring you the main points of a medical education article in under half a hour! Articles that are important, innovative, or will impact your educational practice are discussed. Earn MOC credits under Section 2 for each podcast.  

Don't miss an episode...SUBSCRIBE on iTunes!

Questions/comments/suggestions? Write to us at keylime@royalcollege.ca

 

Apr 30, 2013

In this episode: Linda presents a paper that uses marketing research concepts to investigate specialty selection by medical students. Length: 14:17 min

Authors: Weissman, C.; Schroeder, J.; Elchalal, U.; Weiss, Y.; Tandeter, H.; Zisk-Rony, R.Y.

Publication details: Using marketing research concepts to investigate specialty selection by medical students. Medical Education; 2012 Oct;46(10):974–982. PubMed Link

View the abstract here

Follow our co-hosts on Twitter!

Jason R. Frank: @drjfrank 

Jonathan Sherbino: @sherbino 

Linda Snell: @LindaSMedEd 

Want to learn more about KeyLIME? Click here!